The 20-Point Checklist That Can Boost Search Performance Up To 40%
Alright, e-comm brands, time for some real talk. Google Search? It's been chillin' on auto-pilot, hasn't it?
Time to give it some love! We have created a "MVP Google Ads Search Checklist" that breaks down easy steps which are often overlooked.
Tick off these steps, and watch your sales soar by a jaw-dropping >40%. 🚀💰
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👋 If you don't have time to look through all this checklist, we can do all the work for you. Book a call here and find out why brands like Weight Watchers, Harry's, Burt's Bees, Dick's Sporting Goods, Knoll, Ben Sherman, Armani Exchange, and many others trust us.
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🔍 Account Level
- [ ] Analyze monthly spending and traffic trends, comparing the highest and lowest months, while identifying seasonality through account data, including impressions, CTR, conversion rate, AOV, and Google Keyword Planner search volume for top keywords.
- [ ] Segment search traffic by device and compare device-level CPA with the target CPA, cross-referencing impression share data to identify growth opportunities or areas requiring budget adjustment.
- [ ] Segment search traffic by keyword match type, compare match type-level CPA with the target CPA, and cross-reference impression share data to identify optimization opportunities.
🚦 Campaign Level
- [ ] Verify naming conventions adhere to consistent rules for easy management.
- [ ] Monitor budget pacing by calculating daily spend as a percentage of the daily budget and identify campaigns limited by budget or exceeding 50% of the budget, considering adjustments based on CPA versus target CPA, taking into account seasonality.
- [ ] Identify campaigns currently using manual CPC bidding that are eligible for automated bid strategies such as Target CPA (TCPA) and Target Return on Ad Spend (TROAS).
📱 Ad Group & Keywords:
- [ ] Monitor Quality Scores, aiming for the majority of keywords to have a Quality Score of 7 or higher, and investigate and address low-quality scores by improving ad-LP-keyword relevance or ad group structure.
- [ ] Evaluate keyword match types, verifying the use of all three match types for top keywords when relevant and applying tiered bids with higher bids for exact match keywords.